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REALIZING THE EXTRAORDINARY
CONTRIBUTION
OF YOUR ENTERPRISE ARCHITECTS
The much-anticipated sequel to
FruITion |
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Who, in truth, are the architects of your
enterprise?
And, where are these innovative, constructive people, who know how to
combine aesthetics, structures, spaces and resources to produce an
enterprise that is a statement to society, to other enterprises and the
world - unique, seductive and high-performing?
Most importantly, whoever and wherever your enterprise's architects are,
what influence are they having on its shape and structure, and on the
results of your strategies and business plans? Being
imaginative, creative people, they need to be having as much positive
influence as possible. |
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An Enterprise
Architect's Story
Step up Simon Rathbone - the Enterprise Architect from FruITion - to explore
these questions and tell us his story. |
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He joins a global corporation in New York as their first-ever Vice
President of Enterprise Architecture.
He knows his subject, with all its frameworks, methods and tools,
like the back of his hand.
He is going to meet the CEO on Day One,
and can't wait to begin the education process.
"What do you do?" asks the CEO, Michael. Simon's reply
triggers Michael to
respond in a way that our hero least expects.
What follows is a journey across continents and oceans, in which Simon
uncovers the true value of Enterprise Architecture, who is doing it, and
how successful they are. |
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RecrEAtion is the story, in Simon's own words, of
a journey of discovery that leads him to realize his true contribution to
the success of the enterprise.
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Five-star reviewer
on
Amazon.com
FruITion:
How the story
began
DefriCtion:
How it ends |
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