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CREATING THE
ULTIMATE CORPORATE STRATEGY
FOR INFORMATION TECHNOLOGY
"Thank
you for writing this book, thank you for sharing it"
CIO, global company
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The Scenario
What happens when corporate strategists
decide to take over the IT agenda, ignore all the IT Strategy orthodoxies
and use it in ways that the IT specialists never intended?
What are the consequences for
the strategy, the Chief Information Officer (CIO), the company’s IT people
and the investment plans for IT?
A CIO's Story
Ian is a CIO who discovered the answer. His Chief Executive Officer
suddenly realised (with his unintended help) the true reason why the
company had always struggled with IT.
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How will Ian react when the CEO and executive team direct him to explore a very different
strategy for IT, and a new role for himself? What will he learn from fellow executives Juliette, Graham,
Marianne and James, and from his own senior managers? Quid pro quo,
what will they also learn from him?
A very different strategy emerges, that has major implications for
the CIO, everyone in his department and around the company.
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FruITion is the story, in Ian's own words, of the most dramatic,
un-nerving but ultimately rewarding ten days of his career. It is
the beginning of a journey that continues in
RecrEAtion and concludes in
DefrICtion.
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"Few CIOs today are wholly business strategists, but the role is changing.
Potts's narrative spells out how you might change with the times."
CIO.com
review of FruITion
"This book,
which is an inspired piece of writing, bears absolutely
no resemblance to any other book on strategy, IT or otherwise, that
I have read."
Five-star reviewer
on
Amazon.com
FruITion 2:
RecrEAtion
FruITion 3:
DefrICtion
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