"Buy this book. Read it and then buy some more
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FruITion


CREATING THE ULTIMATE CORPORATE STRATEGY
FOR INFORMATION TECHNOLOGY

"Thank you for writing this book, thank you for sharing it"
CIO, global company
 


The Scenario

What happens when corporate strategists decide to take over the IT agenda, ignore all the IT Strategy orthodoxies and use it in ways that the IT specialists never intended? What are the consequences for the strategy, the Chief Information Officer (CIO), the company’s IT people and the investment plans for IT?
 
A CIO's Story
Ian is a CIO who discovered the answer.  His Chief Executive Officer suddenly realised (with his unintended help) the true reason why the company had always struggled with IT.
 

How will Ian react when the CEO and executive team direct him to explore a very different strategy for IT, and a new role for himself? What will he learn from fellow executives Juliette, Graham, Marianne and James, and from his own senior managers?  Quid pro quo, what will they also learn from him?

A very different strategy emerges, that has major implications for the CIO, everyone in his department and around the company.

Juliette, Marianne, Christine...?


FruITion
is the story, in Ian's own words, of the most dramatic, un-nerving but ultimately rewarding ten days of his career.  It is the beginning of a journey that continues in RecrEAtion and concludes in DefrICtion.



 



Take IT With You

Order Your Copy of FruITion Today
From Amazon.com, Amazon.co.uk and many other online bookshops,

or direct from the publishers
(ships anywhere worldwide for only US$5).
 



"Few CIOs today are wholly business strategists, but the role is changing.
Potts's narrative spells out how you might change with the times."

 CIO Magazine and CIO.com

CIO.com
review of FruITion


"This book,
which is an inspired piece of writing, bears absolutely
no resemblance to any other book on strategy, IT or otherwise, that
I have read."

Five Stars
Five-star reviewer
on Amazon.com

 
RecrEAtion

FruITion 2:
RecrEAtion




FruITion 3:
DefrICtion

 

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