The FruITion Trilogy
Does your enterprise under-perform at
creating value from change, because it is missing a vital investment strategy
and the executive to lead it?
In this trilogy of three short novels, discover what happens when
some enterprise leaders realize that the strategy they call 'IT' is
actually something else in disguise. They trigger a journey of
revelations, innovations and transformations, starting with their
own enterprise, and which then spread around the world. What happens
to the people involved, the enterprise structure and culture, the
plans and processes for investing in change, and the results that
From the moment in FruITion that a CEO decides her 'IT strategy' is
not what it seems, through to ultimate revelation in
DefrICtion, get ready to be challenged, provoked and entertained by this astonishing journey.