The FruITion Trilogy
Is your enterprise under-performing at
investing in change, because it is missing a vital strategy
and the executive to lead it?
In this trilogy of three short novels, discover what happens when
enterprise leaders realize that the strategy they call 'IT' is
actually something else in disguise. They trigger a journey of
revelations, innovations and transformations, that starts with their
own enterprise and then spreads around the world. What happens
to the people involved, the enterprise structure and culture, the
plans and processes for investing in change, and the results that
From the moment in FruITion that a CEO decides her 'IT strategy' is
not what it seems, through to ultimate revelation in
DefrICtion, get ready to be challenged, provoked and entertained by this astonishing journey.