Dominic Barrow
 
         
 
Creating Value with IT


"I'm in a sprint at the moment, and really appreciate the boost of wonderful thinking and energy."

CIO, global company, Europe
 


Cover of 'fruITion' by Chris Potts


fruITion
Creating the Ultimate Corporate Strategy for Information Technology

Want a change from the same old books about IT and strategy?  Read fruITion!
 


Proud sponsors of:

Teach Africa Logo


www.teach-africa.org

 
 
   





The Ultimate Corporate Strategy for Information Technology


"The world's leading thinker on IT investments"


Developments in IT have changed the agenda for corporate IT people and the strategies they lead.

Consumers and business managers have become increasingly confident at investing in and exploiting technology in ways that they value.  Meanwhile, many company executives have still to appreciate the links between value creation and IT spending, so primarily focus on keeping IT costs constrained.

First-generation corporate strategies for IT were about deploying technology.  The next generation were about the efficiency of IT services.  Now they are about harnessing the creative energy of everyone who invests in and exploits IT. 

Is this third-generation strategy for IT the ultimate one?  Not quite.  The fourth and final strategy, when IT is deeply integral to the company's investments in creating value, is not to have one. 
 


Since 1999, we have been helping our clients, many of them industry-leading companies, to rapidly formulate and then execute their next-generation corporate strategy for IT.  We also help Chief Information Officers (CIOs) forge the ultimate destiny of their role as a corporate strategist.

In addition, we provide thought-leading seminars in our strategies and methods. 

Over the years, through close collaboration with our clients, we've tuned and refined our business model to provide very high value extremely efficiently
 


See Chris Potts, who has been called 'the world's leading thinker on IT investments', speaking LIVE:

IT One Awards 2008
Luxembourg, 19 November 2008

The Corporate Strategy for IT (seminar)
London England, 25-26 November 2008
The Corporate Strategy for IT (seminar)
London England, 23-24 March 2009
Listen to Chris talking 'First Person' with Claudia Imhoff about "fruITion" and the ultimate corporate strategy for IT

Chris Potts

 Disclaimer

  Copyright 1999-2008, Dominic Barrow Services Limited.  All rights reserved.