Dominic Barrow
About fruITion Strategy® Hands-On Speaking Writing Contact



"I'm in a sprint at the moment, and really appreciate the boost of wonderful thinking
and energy"

CIO, global company
 


"Certainly one of the best conversations in weeks. Thanks"

CIO, global company




Want a change from the same old books about IT and strategy? Read fruITion!


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The Four Generations of Strategy for Investing in Change and IT
 


There was a time when corporate strategies for IT were about technology...

Then they became about efficient IT spending on projects and services

Now they are about how people create value from IT
by investing in change and exploiting technology

With innovative and enterprising CIO leadership,
a company's strategy for investing in change will come to fruition
and not apparently be about IT at all!


The fruITion Strategy®

The fruITion Strategy® is the journey each organisation takes through these four generations. 

The strategy's end game is the complete integration of IT decision-making with mainstream business management, and the emergence of Chief Information Officers (CIOs) as corporate strategists for investing in change.  The strategy takes its name from Chris's groundbreaking business novel fruITion: Creating the Ultimate Corporate Strategy for Information Technology.
 


About Chris

Chris at the IT One Awards in Luxembourg

Chris works hands-on with organizations around the world, helping them to execute their corporate strategies for investing in change and IT. 

As an integral part of this journey, he also mentors CIOs to forge the ultimate destiny of the CIO role.

He is also an award-winning speaker in conferences and seminars, and a provocative and popular writer.

His hallmark techniques, including one-page strategies, investment culture diagnoses, inverted investment portfolios and 'expert IT customer' operating models, have been used by industry-leading companies around the world.

He has been called "a world-leading specialist in IT strategies" and "the world's leading thinker on IT investments".
    

Read more about Chris, contact him personally, and see him LIVE:
   
The Corporate Strategy for IT (Seminar) 
London
, England, 15-16 April 2010
The Corporate Strategy for IT (Seminar)
Brussels
, Belgium, 27-28 April 2010
The Corporate Strategy for IT (Seminar)
Rome
, Italy, 3-4 May 2010
CIO Strategies Middle East (Conference Keynote)
Abu Dhabi, UAE, 13 May 2010
Business Technology Showcase (Conference Keynote)
Athens, Greece, 20-21 May 2010
Enterprise Architecture Europe (Pre-conference seminar)
London, England, 16 June 2010
The Corporate Strategy for IT (Seminar) 
London
, England, 23-24 November 2010
     
  Dominic Barrow is the delivery Brand of Chris Potts.
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