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Five-star reviewers
on
Visit the Wikipedia page for fruITion |
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CREATING THE
ULTIMATE CORPORATE STRATEGY FOR INFORMATION TECHNOLOGY
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"Thank you for writing this book, thank you for sharing it"
CIO
- global company
"Around the world, an extraordinary new book about IT's relationship with
business strategy
is being passed around IT departments, and beyond."
Read the Press Release
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The Scenario
What happens when corporate strategists
decide to take over the IT agenda, ignore all the IT Strategy orthodoxies
and use it in ways that the IT specialists never intended?
What are the consequences for
the strategy, the Chief Information Officer (CIO), the company’s IT people
and the investment plans for IT?
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A CIO's Story
Ian is a CIO who discovered the answer. His Chief Executive Officer
suddenly realised (with his unintended help) the true reason why the
company had always struggled with IT – and that it had nothing really to
do with IT.
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How will Ian react when the management team explores a very different
relationship with IT? What will he learn from fellow executives Juliette, Graham,
Marianne and James, and from his own senior managers? Quid pro quo,
what will they also learn from him?
The strategy that emerges has major implications for
the CIO, everyone in the IT department and around the company.
fruITion is the story, in Ian's own words, of the most dramatic,
un-nerving but ultimately rewarding ten days of his career.
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"Few CIOs today are wholly
business strategists, but the role is changing.
Potts's narrative spells
out how you might change with the times."
CIO.com review of fruITion, November 2008 |
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From
the back cover...
"Part entertaining novel and part enlightening textbook - FruITion takes
the reader through a discovery process revealing indispensable messages
about the next generation of strategies for IT."
Jeremy Hall, Managing Director, IRM UK Strategic IT Training
"FruITion brings vividly to life the issues of being a CIO in todays
corporate world and how IT,
when properly integrated into the objectives of a business can drive
massive value creation.
The insights into how to win the engagement war and bring technology
strategies alive
for the non technical are absolutely spot on."
Steve Adams, COO and Managing Director for Card Services, Euronet
Worldwide
"The modern CIO is to be seen as part of the business rather than a
service provider to the business.
Chris Potts is at the forefront of thinking that will put us all there
if we act on his inspiration."
David Brown, CIO of Scottish Water
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