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"When CIOs send me their CVs, they always include 'I wrote the IT strategy', as if that’s going to pass my 'so-what?' test.

I will be urging them to read this book and try again."


Cathy Holley
CIO Headhunter
Partner, Boyden UK


"This book,
which is an inspired piece of writing,
bears absolutely no resemblance to any
other book on strategy,
IT or otherwise,
that I have read."

"I've really enjoyed reading this book. It is a such a refreshing change from the typical IT textbook"

Five Stars
Five-star reviewers
on
Amazon.com




Read between the lines of fruITion and you'll discover some more layers to Ian's story!


Contact Chris if you'd like to talk over what you find...

 




FruITion
Creating The Ultimate Corporate Strategy for Information Technology


"Thank you for writing this book, thank you for sharing it." 
CIO - global company


The Scenario

What happens when corporate strategists decide to take over the IT agenda, ignore all the IT Strategy orthodoxies and use it in ways that the IT specialists never intended? What are the consequences for the strategy, the Chief Information Officer (CIO), the company’s IT people and the investment plans for IT?


A CIO's Story

Ian is a CIO who discovered the answer.  His Chief Executive Officer suddenly realised, with his unintended help, the true reason why the company had always struggled with IT – and that it had nothing really to do with IT.

How will Ian react when the management team explores a very different relationship with IT? The strategy that emerges has major implications for the CIO and everyone in the IT department.

fruITion is the story, in Ian's own words, of the most dramatic, un-nerving but ultimately rewarding ten days of his career.


From the back cover...


"Part entertaining novel and part enlightening textbook - FruITion takes the reader through a discovery process revealing indispensable messages about the next generation of strategies for IT."
Jeremy Hall, Managing Director, IRM UK Strategic IT Training

"FruITion brings vividly to life the issues of being a CIO in todays corporate world and how IT,
when properly integrated into the objectives of a business can drive massive value creation.
The insights into how to win the engagement war and bring technology strategies alive
for the non technical are absolutely spot on."
Steve Adams, COO and Managing Director for Card Services, Euronet Worldwide

"
The modern CIO is to be seen as part of the business rather than a service provider to the business.
Chris Potts is at the forefront of thinking that will put us all there
if we act on his inspiration."
David Brown, CIO of Scottish Water
 

 


Order Your Copy of fruITion Today

From Amazon.com, Amazon.co.uk and many other online bookshops

Or direct from the publishers (ships worldwide for US$5)

fruITion is published in the USA by Technics Publications LLC - "Take IT With You"

Take IT With You


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