Dominic Barrow
About fruITion Strategy® Hands-On Speaking Writing Contact

A burst of inspiration



 




The fruITion Strategy®

The End Game and the Journey

As consumers and businesses develop into experts at exploiting technology

the CIO's destiny is to emerge as the executive director of investments in change

The fruITion Strategy® is a journey through four generations of Corporate Strategy for IT that executives and their IT leaders travel together.  Each generation of strategy involves a change in focus and the primary role of the CIO's team.  

What does the journey look like?

Generation

Focus

CIO Team

The fruITion Strategy® Business Portfolio for
Investing in Change
Investments Managers and
'Total Enterprise' Architects
----------------------------------------------- ------------------------------------------------
Investment Plans
Involving IT
Business experts in how people
create value from IT
----------------------------------------------- -----------------------------------------------
IT Spending Budget Quasi-suppliers of
IT systems and services
----------------------------------------------- -----------------------------------------------
Technology Roadmap Creators and integrators of IT

How to Know Which Generation You Are

The generations refer to how your organisation's executives behave towards IT.  That may be different from the generation represented by any written strategy that you have.  If so, your organisation's actual generation of Corporate Strategy, today, is the one that most describes how executives treat IT.  If you'd like help to interpret the signals, and deciding what to do as a result, a short burst of mentoring is the answer.

The Ultimate Goal of a Corporate Strategy for IT:  Not to Have one


W
hen an organisation becomes an expert customer of IT - truly knowing how to create maximum value from investing in change and IT, and to optimise IT spending - then a separate strategy for IT no longer adds value.  So the ultimate goal of a corporate strategy for IT is not to have one. 

As the journey progresses, the destiny of the CIO emerges, together with the company's senior IT specialists, as corporate leaders in structural innovations (true Enterprise Architecture) and in the portfolio management of Investments in Change. 

How Chris Helps People Reach this Goal

Chris works with organisations as a hands-on strategist and mentor in short, sharp bursts, helping to rapidly formulate and execute their next-generation corporate strategy for IT, using his years of experience and his unique frameworks and techniques.  He also helps them to avoid strategic dead-ends - for example, focusing on a particular generation of strategy for too long, or attempting to miss out a generation.

As Chris explains,

"My purpose is to help companies grow their own expertise, as quickly and efficiently as possible, in corporate strategies for investing in change and IT.  So I'm always looking for easier and better ways to transfer skills and knowledge - both between me and the people I'm privileged to work with, and between them and their wider business community."



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