Dominic Barrow Public Seminar


Feedback from our delegates: "Unusual, distinctive and far from mainstream. Very high value." "A wealth of knowledge and experience." "Good pace. Thought provoking. Good control of the session. Good balance of interaction with audience." "Lays out an excellent framework to work from." "Many illustrative anecdotes and useful references." "More thought provoking than I expected." "Seriously challenging." "Tremendous value." "Best day in class I have spent in 20 years."

Seminar: The Corporate Strategy for IT

Fantastic! Great work! Very inspiring and reassuring!
- Delegate at our August 2007 seminar in Sydney, Australia

Dominic Barrow director Chris Potts delivers this groundbreaking two-day public seminar.

Developments in IT have changed the paradigm for corporate IT people and the strategies they lead. Consumers and business managers are increasingly confident at exploiting technology in ways that they value. Meanwhile, executives want to constrain IT spending, not always certain of what they get in return. Today’s third generation of ‘IT strategy’ are about what people do with IT and how much it all costs, rather than technology itself.

The Corporate Strategy for IT harnesses the energy of business-led strategies for exploiting IT, to create maximum total value. It also makes transparent the linkages between business decisions and IT costs – often with some very surprising results.

This seminar provides a framework for deeply integrating IT with corporate and business strategies, and explores its impact on the organisation’s people, investments, operating costs, Enterprise Architecture, and sourcing decisions.

Summary Agenda


	IT market watch: is this the end of 'IT Strategy'?
	The IT value chain
	The Corporate Strategy for IT
	Integrating IT with corporate and business strategies
	Investing in business change and IT
	Using Enterprise Architecture to drive business innovation
	The Expert IT Customer management model
	Sourcing strategy and IT

We present this seminar in Europe in partnership with IRM UK, and in Australia and New Zealand in partnership with BTELL. Click on their logo below for the detailed agenda, and to book your place (transfers you to an external web site).